Join us as we interview the author of “Media of the Masses: Cassette Culture in Modern Egypt Andrew Simon on our afikra Outline series.
Date: Wednesday, April 6
Time: 12PM NYC | 5PM London | 7PM Beirut | 8PM Abu Dhabi
Hosted By: Mikey Muhanna (afikra)
Synopsis: Media of the Masses investigates the social life of an everyday technology—the cassette tape—to offer a multisensory history of modern Egypt. Over the 1970s and 1980s, cassettes became a ubiquitous presence in Egyptian homes and stores. Audiocassette technology gave an opening to ordinary individuals, from singers to smugglers, to challenge state-controlled Egyptian media. Enabling an unprecedented number of people to participate in the creation of culture and circulation of content, cassette players and tapes soon informed broader cultural, political, and economic developments and defined "modern" Egyptian households.
Drawing on a wide array of audio, visual, and textual sources that exist outside the Egyptian National Archives, Andrew Simon provides a new entry point into understanding everyday life and culture. Cassettes and cassette players, he demonstrates, did not simply join other twentieth century mass media, like records and radio; they were the media of the masses. Comprised of little more than magnetic reels in plastic cases, cassettes empowered cultural consumers to become cultural producers long before the advent of the Internet. Positioned at the productive crossroads of social history, cultural anthropology, and media and sound studies, Media of the Masses ultimately shows how the most ordinary things may yield the most surprising insights.
This event is being videotaped for subsequent broadcast on the library website and other media. The audience is encouraged to offer comments and raise questions during the formal question and answer period, but please be advised that your voice and image may be recorded and later broadcast as part of this event. By participating in the question and answer period you are consenting to the possible reproduction and transmission of your remarks.